On December 23, 2025, the Smart Shams brand launch ceremony was successfully held in Riyadh, marking the official debut of a new Saudi-localized solar brand. During the event, Smart Shams announced its strategic focus on Heterojunction (HJT) technology as the core of its photovoltaic development. The brand's solar products are specifically engineered to adapt to the Middle Eastern climate, featuring customized designs for high-temperature resistance and dust prevention. With robust technological strength, Smart Shams delivers efficient and reliable integrated solar solutions for the local market. The launch ceremony brought together relevant Saudi government agencies, as well as upstream and downstream partners from the photovoltaic industry chain. Representatives gathered to discuss collaboration and joint development, working together to inject new momentum into Saudi Arabia's energy transition and green industry upgrade.